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Today, a groundbreaking report from our friends at the Changing Markets Foundation exposes the tactics used by Big Meat and Dairy – alongside their powerful trade groups – to derail climate action worldwide.
Key findings of “The New Merchants of Doubt” include:
This investigation underscores the urgent need for stricter legislation and transparency in the meat and dairy industries – something that we at Foodrise have also been fighting for for years! For example, we exposed the big-name financiers bankrolling livestock corporations and fueling the climate crisis in our report “Still Butchering The Planet“. We also successfully pressured big retailers to stop fresh meat discounts.
The New Merchants of Doubt is the largest investigation of its kind, spanning four continents and scrutinising Big Meat and Dairy’s global influence. The report exposes 22 of the largest meat and dairy companies across four continents, alongside their powerful trade groups. Companies include Danish Crown, Tyson Foods, JBS, Fonterra, and Nestlé.
Similar to what we have experienced with the tobacco and fossil fuel industries’ tactics in the last decades, the report reveals how Big Meat and Dairy convinces policymakers of agricultural exceptionalism and downplays its climate impact through misleading science on methane emissions and promoting their preferred solutions, such as voluntary techno-fixes. The research for the report involved more than 15 expert researchers and investigative journalists and took place between February 2023 and June 2024.
In case you are curious, you can find the name of the 22 companies currently under fire for their actions here: Arla, Bigard, Cargill, DFA, Danish Crown, Danone, DMK, Fonterra, FrieslandCampina, Itoham, JBS, Lactalis, Marfrig, Mengniu, Nestle, NH Foods Group, OSI Group, Saputo, Tyson, Vion, WH Group, Yili.
Read the full report here: [report]
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Monday, 17th of June, Eindhoven, Netherlands, 17:00 sharp. I enter the bus that will bring us to the venue of the International “Towards Halving Food Waste” Conference. And I know immediately that the next two days will be something very special.
Why? Because the momentum could not be greater: just earlier that day, EU Ministers had agreed to, for the first time ever, introduce binding food waste reduction targets for the whole European Union – something that we had been heavily pushing for in the last few months as “Prevent Waste Coalition” with Zero Waste Europe, SAFE, EEB, and Too Good To Go.
And because the whole world seems to sit in this bus. A professor from New Zealand. A doctoral researcher from Australia. A scientist from Greece. A Dutch expert on feed made from food surplus. And of course, Foodrise EU is also on board, excited to share our work, make new contacts, get inspired, and develop new ideas for our campaigns on food waste and biomethane.
Organising such a high-level conference, and giving room to all the different backgrounds and experiences of participants is challenging. And people taking time for more than two days, turning on their “out of office” notifications in their mailbox, and being truly focused, cannot be valued enough.
But this is what the conference delivered.
If there is one way to get people’s attention and start off a conference, it is a mind-blowing documentary. This was delivered by Kadir van Lohuizen and his World Press Photo winning project ‘Wasteland’ as well as film ‘Food for Thought’ that is currently showing on Dutch television. Whoever still thought that the Netherlands are a small country of tulips and cheese, was proven wrong this evening.
Only 17 million people, but 11 million pigs, 4 million cows, and 100 million chickens – that is the Netherlands. 80% of Dutch tomatoes are exported. 85% of Dutch cheese is exported. And 84% of Dutch onions are exported – leading to most of the onions sold in Ivory Coast being Dutch.
At the same time, this happens in a food system that is unjust, unsustainable and highly wasteful. More than 1/3 of all food is wasted. For many, that sounds abstract. In practise, this means that 700.000 loafs of bread are wasted in the Netherlands. Every single day. Worldwide, emissions from food waste are as high as four times the emissions of the aviation sector!

Photo credit: To Huidekoper
“Food-feed-fuel competition”. Yet another word that doesn’t really capture the absurdity of our current agricultural system. It was therefore high time for our director Frank Mechielsen to take the floor – both in a smaller breakout-session, as well as on the large plenary stage in front of 350 people – to present our work and shed light on the mislead European biomethane policies we are currently up against with our allies:

Mislead because instead of preventing food “waste” or using food “surplus” at least for animal feed, more and more it ends up in anaerobic digesters to produce biogas, which can then be upgraded to biomethane (and be injected into the gas grid).
Mislead because biomethane hinders the needed reduction of livestock (with manure getting a price tag for energy production) as well as causes harmful methane emissions (especially due to the additional growing of crops like maize for the biogas plant as well as methane leakage).
And mislead because all of that comes at a high price, not only for the environment and climate, but also for taxpayer’s money in the form of subsidies.
At the conference, we therefore had a clear call to action. EU countries need to respect the food use hierarchy and especially increase their efforts to prevent food waste. The EU must finally conduct a thorough scientific impact assessment on current biomethane policies. And until truly sustainable production and use is proven, all biomethane subsidies should be stopped!

For our presentation and statements, we received a lot of positive feedback. Be it our discussions with the EU Commission, other civil society organisations, feed companies, or scientists – we know the current biomethane surge is wrong and dangerous, but the conference also gave us new momentum to have a more critical debate.
After an eventful first day, it was time for what would make this conference even more special – practical fieldtrips. Choosing from all the options that the organizing team offered had already been a challenge. But it was worth it.
Because sometimes you need to see it with your own eyes to fully realize the amounts of food surplus that Europe produces. Visiting companies that produce feed for animals from food surplus delivered just his. Tens of thousands of containers. Filled only with chocolate. Bread. Noodles. Rice. Whole truckloads of carrot pieces, left over as carrots are cut into unnatural round shapes before being sold in supermarkets.
What became crystal clear is that producing feed from surplus food can only be one part of the solution. We need to produce less food leftovers in the first place. We need to redistribute it to people whenever we can. And yes, we need to reduce livestock production drastically. Becoming more circular, and closing the “loop”, that must also mean that the “loop” becomes smaller in general.
But one thing is for sure: the bus ride of international experts dedicated to halving food waste by 2030 is going on, and already aiming for its next conference and destination this fall – Budapest!
Coming back to Brussels and The Hague after two inspiring days, we want to use the opportunity to especially thank:
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In this second year of operation, we achieved a lot as Foodrise EU, in close collaboration with our sister organisation Foodrise, based in the UK. We further built legitimacy for our campaign asks in relation to less and better meat, targeting supermarkets, big meat and dairy companies, financial institutions, the Dutch government and the EU.
We further developed our campaigns on biomethane with a win at EU level at the end of last year, and on farmed fish, resulting in the publication of our Blue Empire report at the start of this year. Furthermore we achieved new funding to start new campaigns on trade justice and food sovereignty, food justice and food environment.
Our peer credibility, partnerships, networks, and coalition presence in the Netherlands and Europe continues to grow. A joint NGO position and building alliances with other stakeholders who aim for a real food system transition is necessary in these turbulent times. Loud farmer protests causing EU and Dutch policymakers to roll back the few safeguards to preserve our land and biodiversity and reduce the food emissions under the EU Green Deal. We need a fair deal that addresses the systemic issues responsible for our current unhealthy, unfair and unsustainable food system.
Foodrise EU ended 2023 with a strong position for 2024 in which we will be more than doubling our funding support, from Euro 296,316 in 2023 to a projected income of Euro 771,000 in 2024 of which Euro 370,000 for sub-grants for European partners. Our team has grown from 4 to 5 staff members, one of them based in Brussels to implement our EU level advocacy. Read the complete report here.
I like to thank our team and board for the excellent work to contribute to our mission.
Frank Mechielsen,
Executive Director Foodrise EU
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In a recent article, the Mauritanian Institute for Oceanography and Fisheries, French fish oil supplier Olvea and the Marine Stewardship Council use the platform of science to pursue a corporate agenda and to promote certification as a model to replicate across West Africa based on the example of a controversial Fisheries Improvement Project (FIP) in Mauritania.
In reality, the Fisheries Improvement Project the authors are seeking to justify has substantial flaws. NGOs and small-scale fishers have repeatedly denounced the initiative as ‘certifying the unsustainable’. The FIP’s sponsors are principally producers of fishmeal and fish oil, as well as global feed producers such as Cargill and Skretting which supply aquaculture producers in the Global North. Recently, a report by Partner Africa, commissioned by the Global Roundtable for Marine Ingredients, highlighted numerous problems linked to the production of fishmeal and fish oil in the region including pollution from factories, loss of income and opportunities to work, and the depletion of fish stocks.
According to the authors of the Marine Policy article, “The idea behind FIPs is to use market incentives in seafood value chains to stimulate improvements in fisheries management, which may lead to environmental improvement.” Since the inception of the FIP in 2017, sponsors of the project including Olvea have continued sourcing fishmeal and oil from factories in Mauritania as documented by the Mauritanian Society for the Commercialisation of Fisheries Products (SMCP), the CFFA, and Foodrise, contributing to the problem of overfishing that the FIP is meant to solve.
The UN Food and Agriculture Organisation (FAO) EAF-Nansen Programme has called the state of the once-abundant sardinella fisheries, which are targeted by the FMFO industry, “alarming” and data shows a precipitous decline in the round sardinella catch since 2018.

Braham et al Fisheries Research 2024
The FIP was scheduled to provide a progress report at the end of February, which it has so far failed to do. With the project set to end next year and taking into account all of the above, we cannot see this initiative as anything but a greenwashing attempt by an industry threatened by further reputational risk through their persistent extraction of fish essential to ecosystems and people’s livelihoods in a region struggling with food insecurity. The article’s authors themselves clearly outline the motivations of the industry to be part of the FIP:
The FIP is recognised under the MarinTrust’s ‘Improver Programme’, which allows factories who are FIP participants and pass a MarinTrust factory audit to sell product ‘from the MarinTrust Improver Programme’. This is not the same as MarinTrust certified product, but nevertheless allows some direct commercial benefit (access to a higher value market), according to FIP-participating companies, and as such is an appropriate tool to anticipate the end of the FIP with the goal of having both the fishery and the suppliers MarinTrust certified. (p.3)
Going back to the FIP’s impact and benefits to marine ecosystems and local communities, we struggle to find evidence for it in this article. We’re left with the following hypothesis, but miss references or tangible evidence: “in conclusion, a credible FIP, and other engagements with certification programmes, have provided Mauritania with a useful tool to bring together the private and public sector to address management challenges, as well as mobilising international resources which can be used in Mauritania in a flexible way. The benefits brought by engagement with certification programmes also include clear goals and a transparent and participatory ethos”.
With little progress to show since its inception, and the ongoing depletion of target fish populations, the FIP provides a free-pass to companies aiming for high-value markets, without them needing to comply with the demanding environmental or social standards of these markets. According to the authors of the article, the problems in Mauritanian fisheries stem from weak state regulation: “Weak state regulation has failed to control capacity, and stakeholders are turning to value-chain arrangements such as industry coalitions, fishery improvement projects (FIPs) and certification to support progress towards management objectives in the face of this expansion.”
Research by Foodrise shows that fish sourced from Northwest Africa (FAO 34) to supply fish oil to the Norwegian salmon farming industry in 2020 could have provided between 2.5 million and 4 million people in the region with a year’s supply of fish sufficient to meet their nutritional needs. The small fish targeted by the FMFO industry contain key nutrients including iron, zinc, and calcium that are those most needed for children’s cognitive development and for women in West Africa, where more than half of the female population suffer from anaemia. This is happening at a time when hunger is on the rise across sub-Saharan Africa (SSA) and new research shows that of eight global regions, SSA is the one most severely impacted by lack of micronutrient availability
We should not allow FMFO and feed companies to drive exploitative practices under the guise of a mere promise to improve fisheries that has for more than half a decade failed to deliver. It is time to put a stop to the practice of extracting whole, wild fish in their millions to supply the global feed industry, depriving millions of people in Africa of nutritious food and putting entire communities’ livelihoods at risk.
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Long-awaited, feared, or hoped for – the European elections have finally arrived! In the coming decisive weeks, we will know in what direction our European Union will move in the next five years.
But before it will get heated here in Brussels (again), it is good to take a step back and reflect upon the last years and especially the last months that were, let’s say it this way, eventful.
Because it must be said how it is: when it comes to making our food systems more sustainable and fairer, these last five years have been a big disappointment. Starting ambitious with the European “Farm to Fork” strategy in spring 2020 – the EU Commission’s vision for a “fair, healthy and environmentally-friendly food system” – the debate became increasingly polarized (not to say toxic) and led by absurd fake news.
Translating the “Farm to Fork” strategy into binding law therefore turned out to be even more challenging than expected, as this overview sadly shows:
In other words: What Europe has experienced over the past year has been an outrageous ‘green roll-back’ that is recklessly playing with our future.
But let’s have a closer look at what this has been looking like in practise!
Sustainable Food Systems Law
With its long-awaited proposal on sustainable food systems (SFS), the European Commission wanted to systematically shift food production and consumption patterns for good, something that could be seen as the core of the Farm to Fork promise. For example, the SFS should have included “measures like mandatory requirements for sustainable public procurement of food or voluntary harmonised sustainability labelling systems”. But after years of work by not only the EU Commission but hundreds of civil society organisations, the proposal was not even published anymore and put back into the drawer.
Sustainable Use of Pesticides Regulation:
Following up to the Farm To Fork-Strategy, the Sustainable Use of Pesticides Regulation (SUR) proposed to reduce the use of pesticides by 50% by 2030 – a groundbreaking step. But after the EU Parliament had already watered down the proposal in November 2023, it eventually voted against the whole proposal and even decided to not work on the file anymore. At the same time, the Ministers of the EU Member States could also not reach an agreement, despite of efforts by the Spanish Presidency who presided the negotiations. EU Commission President von der Leyen then withdrew the proposal in February 2024, abandoning any target to reduce pesticides completely.
EU Nature Restoration Law:
Not our climate is danger, humanity is. The same applies to what keeps us alive every single day: our nature. But if it is our rivers, wetlands, butterflies and farmland birds, or our pollinating insects – our nature is in rapid decline. That is why the EU Commission proposed a law to restore “at least 20% of the EU’s land and sea areas by 2030, and ultimately all ecosystems in need of restoration by 2050.”
After a tough fight by progressive Members of the EU Parliament (MEPs), civil society organisations, as well as the climate movement, the EU Nature Restoration Law (NRL) was eventually passed in the EU Parliament in spring 2024. Still, conservative EPP’s boss Manfred Weber heavily divided his group by demanding everyone to vote against the law. Earlier, he even exchanged MEPs for critical votes in the Environment Committee if they indicated to be in favour of the law. Weakened, but still alive, the law was passed – only to now be in a deadlock in the Council of Ministers. Countries such as Hungary and the Netherlands block the law, and no solution is in sight as their refusal seems to be ideological and not driven by concrete wishes for amendments.
Ahead of the Council of Environment Ministers on June 17th, Ireland has coordinated an open letter signed by 11 countries and Ministers, demanding an approval of the NRL: The states that have signed up are Germany, France, Spain, Denmark, Luxembourg, the Czech Republic, Lithuania, Slovenia, Estonia and Cyprus, as well as Ireland.
Common Agricultural Policy (CAP):
Imagine, you had 386.6 billion euros in your pocket. Imagine, you could use that money to protect our climate, our biodiversity, and ensure that our farmers receive a fair remuneration. But the truth is that so far, the CAP – accounting for a third of the EU’s budget – has been systematically failing on all these dimensions.
As a matter of fact, also the last CAP reform in 2020 was a big disappointment. If there was some progress, it was – pushed for by more than 3600 scientists – the Good Agricultural and Environmental Conditions (GAECs), in other words minimum standards to comply with to receive CAP funding.
But then farmers took to the streets all over Europe in the beginning of 2024. While they were united in rightfully demanding fair incomes for their hard work, there remained a huge dispute relating to the environmental ambition of the CAP. For example, the international peasants movement Via Campesina underlined “that certain CAP conditionality rules are not adapted to the realities of farmers, requires complex and heavy bureaucracy indeed, and is insufficient to effectively support European farmers in a transition towards more sustainable agricultural models and towards agroecology. Yet this transition is essential in the face of the seriousness of the climate and biodiversity crises. It requires a strong political commitment from all European institutions to secure the income of all European farmers through fair prices and a better distribution of public aid.”
But while Via Campesina had to wait months to even get a meeting with EU Commission President von der Leyen, leading policy makers were happy to listen to the controversial and heavily criticised association COPA COGECA and largely fulfil their wish-list of rolling back green rules. In turn, 140 NGOs (including Foodrise EU) condemned what they called an “opportunistic” rollback of EU green policies to gain political support ahead of the upcoming European Parliament elections.
What this shows? Our votes matter. YOUR VOTE MATTERS.
The future of the EU’s future food policies lays in your hand!
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Feedback EU is een project gestart met zes organisaties uit Europa als doel te luisteren naar wat mensen in hun omgeving nodig hebben om toegang tot en keuze voor gezond, duurzaam en rechtvaardig voedsel mogelijk te maken en om hun stemmen te mobiliseren. Om het project te lanceren organiseerden we van 24-26 april een workshop in Den Haag. Het unieke van dit door Healthy Food, Healthy Planet gefinancierde project is dat het element leren sterk vertegenwoordigd is. Hoe kunnen de stemmen en keuzes van burgers worden gemobiliseerd om beleidsmakers en supermarkten effectief te beïnvloeden? Hoe kunnen we bewegingen diverser maken en verenigen om de bestaande vooroordelen over gezond, duurzaam en betaalbaar voedsel te ontzenuwen en er een eerlijk verhaal van te maken? Deze vragen zullen een rode draad vormen gedurende de looptijd van het project (tot oktober 2025).
Deelnemende organisaties gaan samenwerken met gemeenschappen die moeite hebben met de toegang tot betaalbaar gezond voedsel. Luisteren naar wat zij nodig hebben staat centraal. Supermarkten zijn nog steeds veruit de meest dominante voedselleveranciers. Daarom richten we onze pijlen op supermarkten, om hen te bewegen hun aanbod aan te passen met betaalbare, duurzaam geproduceerde, meer plantaardige en gezonde voeding. We hopen op lokaal en nationaal niveau dit initiatief uit te breiden naar meer landen in de EU. Daarnaast zullen we met beleidsmakers in gesprek gaan om faciliterend beleid te maken. Omdat een fundamentele verandering van het voedselsysteem nodig is, zullen we alternatieve modellen voor een gezonde voedselomgeving bevorderen en gaan we de druk op supermarkten opvoeren om een aanbod van minstens 60-40% plantaardig voedsel tegen 2030 te realiseren.
De kick-off workshop vond plaats in de Utopie en de Gymzaal, beide locaties zijn gebaseerd op alternatieve modellen. De avond van 25 april organiseerden we een evenement met lokale mensen uit Den Haag die zich bezighouden met alternatieve voedselinitiatieven. Deelnemers aan de workshop en lokale bewoners gaven presentaties: Keenan Humble, van Feedback UK, vertelde over een groene bus in Liverpool die betaalbaar gezond voedsel levert in gebieden die ook wel voedselwoestijnen genoemd worden. Liane Lankreijer, van de Voedselraad van Den Haag, presenteerde haar onderzoek waaruit de structurele uitdagingen rondom voedselarmoede in bepaalde gebieden in Den Haag blijken. Ze vertelde over de eerste experimenten om de samenwerking in buurten te versterken, zowel informeel als formeel. Feedback EU ondersteunde de vertaling van haar rapport Weaving Food in het Engels. De Nederlandse versie is hier te vinden. Een vertegenwoordiger van de gemeente Den Haag vertelde hoe zij met lokale voedselinitiatieven samenwerkt.
ALTAA en CAN uit Frankrijk, CECU uit Spanje, Green REV Institute uit Polen, Terra! uit Italië, Feedback Global in UK en Feedback EU in Nederland zoeken de dialoog en samenwerking met organisaties uit verschillende sectoren, zoals met klimaat-, milieu- en landbouworganisaties, consumenten, gezondheidsorganisaties, boeren en organisaties die werken aan armoedebestrijding en sociale rechtvaardigheid, met als doel onze stemmen te verenigen in een luide vraag naar een duurzaam en rechtvaardig voedselsysteem.
Ons eten, onze keuze!
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Foodrise EU together with six organisations from Europe started a joint project aiming to mobilize voices to enable access and choice of healthy, sustainable, and just food for all. To launch the project, we held a workshop in The Hague from April 24-26.
The characteristic of this project funded by Healthy Food, Healthy Planet, is that the element of learning is strongly represented. How can the voices and choices of citizens be mobilized to effectively influence policy makers and retailers? How to diversify and unite movements to challenge the existing narratives on healthy, sustainable, affordable, accessible, and fair food (at local, national, EU level and within EU: North-South and East-West). These overall learning questions will be a common thread throughout the duration of the project.
Most organisations will collaborate with communities who have difficulties accessing affordable healthy food and will listen to what they need. Retailers are still by far the most dominant food suppliers in our surroundings and therefore we will target supermarkets to adjust their supply to affordable, sustainably produced, more plant-based, and healthy food. Starting at the local and national level, we hope to expand this initiative to more countries in the EU and will target policy makers at the right level to make enabling policies. Being aware that a fundamental change of the food system is needed, we will promote alternative models for healthy food environments, as well as a 60-40% plant-based supply in supermarkets by 2030.
The kick-off workshop was held in the Utopie and the Gymzaal, both locations are based on alternative models. In the evening of 25th of April, we organized an event with local people from the Hague who engage in alternative food initiatives. Participants from the workshop and local people gave presentations, for example Keenan Humble from Foodrise UK about a green bus in Liverpool providing affordable healthy food in areas that are characterized as food deserts. Liane Lankreijer, member of the Food Council of The Hague presented her survey showing the structural challenges around food poverty in certain areas in The Hague, and also the first experiments to strengthen cooperation in neighbourhoods based on positive forces that have since been set in motion and involve collaboration between formal and informal organisations. Foodrise EU supported the translation of this report Weaving Food into English (link). The city of The Hague was also represented and was telling how they support and cooperate with local food initiatives. During dinner lively discussions continued.
ALTAA and CAN from France, CECU from Spain, Green Rev Institute from Poland, Terra! from Italy, Foodrise UK and Foodrise EU will also reach out to organisations from different sectors. We will search dialogue with climate, environmental and agricultural organisations, health organisations, farmers, consumers, and organisations working on poverty reduction and social justice aiming to bring our voices together in a loud demand for a sustainable and just food system.
Our Food, Our Choice!

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In het recente verkiezingsdebat over landbouw en handel kwamen alle kandidaat Europarlementariërs (MEPs) van de negen aanwezige partijen samen. Het debat werd georganiseerd door Feedback EU in samenwerking met Platform ABC, de Nederlandse Akkerbouw Vakbond, en de Nederlandse Melkveehouders Vakbond. Hoewel er een consensus leek te zijn over enkele hoofdpunten, zoals het verbeteren van het inkomen van boeren en het tegengaan van oneerlijke concurrentie en handelsverdragen, waren de meningen over de invulling en aanpak van deze doelen sterk verdeeld.
Consensus en Controverse
Alle partijen spraken zich uit voor een beter inkomen voor boeren en tegen oneerlijke handelspraktijken. De meeste partijen steunen ook de vergroening van het Gemeenschappelijk Landbouwbeleid (GLB). Echter, rechtse partijen willen de hectarepremie behouden als buffer voor slechte tijden. Er waren uiteenlopende meningen over wat eerlijk en beter is voor de boer en het milieu, en over de rol van Europa hierin.
Monique Ansink (Volt) vatte het treffend samen: “Als je achter de kudde aanrent, loop je altijd in de stront.” Hiermee benadrukte ze de noodzaak voor progressieve verandering en leiderschap.
Milieu en Mest
Anja Hazekamp (PvdD) bracht de omvang van het mestprobleem in Nederland onder de aandacht: “We produceren 70 miljoen ton mest per jaar, dat is 1000 kg per inwoner, ofwel 33 badkuipen per jaar per persoon.” Dit beeldende voorbeeld stuitte op kritiek van de BoerBurgerBeweging (BBB) en de SGP, die vonden dat de cijfers overdreven waren.
Hans Geurts (BBB) pleitte tegen de afschaffing van de derogatie is, waardoor hij minder dierlijke mest en meer kunstmest moet gaan verbruiken, terwijl de SGP een kringlooplandbouw voorstelde waarin ook menselijke mest wordt gebruikt.
Subsidies en Duurzaamheid
Anja Hazekamp (PvdD) stelde dat alle GLB-subsidies moeten worden ingezet voor verduurzaming en vermindering van externe kosten. Ze bekritiseerde het huidige systeem, waarbij de meeste subsidies naar grote bedrijven in de veehouderij gaan vanwege de hectarepremie.
Lara Sibbink (GroenLinks/PvdA) benadrukte het belang van biologische landbouw, waar veel minder in is geïnvesteerd dan in conventionele landbouw. Ze pleitten voor GLB-ondersteuning voor biologische landbouw vanwege de lagere externe kosten.
Hendri Nortier (D66) stelde dat eerlijke beprijzing cruciaal is en dat potentiële klimaatschade in de prijs moet worden meegenomen. Hij betoogde dat Nederland, door in te spelen op deze ontwikkelingen, de concurrentiekracht van de boeren kan versterken.
Wetenschappelijke Feiten en Polarisatie
Een boer uit het publiek klaagde dat tegenwoordig alle wetenschap subjectief lijkt. De wetenschappelijke feiten over klimaat, stikstof en landbouw werden door sommige boeren en rechtse partijen ter discussie gesteld.
Lara Sibbink (GroenLinks/PvdA) was verbaasd over het gebrek aan feitenkennis van sommige kandidaten. Ze werd door een boer uit het publiek neergezet als theatermaker, wat ze beaamde naast haar rol als voedselexpert.
Monique Ansink (Volt) riep op om de links-rechts discussie en polarisatie te vermijden en samen te werken aan een duurzame toekomst. Hans Geurts (BBB) sloot zich hierbij aan en benadrukte het belang van communicatie over gewasbeschermingsmiddelen zonder angstzaaien.
Handel en Vrijhandelsverdragen
Fenna Feenstra (SP) stelde dat wat we hier niet willen, we ook niet in Indonesië en Brazilië moeten willen.
Anja Hazekamp (PvdD) benadrukte het belang van het uitsluiten van landbouw uit vrijhandelsverdragen. Lara Sibbink (GroenLinks/PvdA) benadrukte de noodzaak van voedselsoevereiniteit.
De SGP en BBB stemden tegen het Mercosur-verdrag vanwege oneerlijke concurrentie en lagere duurzaamheidsnormen voor importproducten. Lambert Polinder (SGP) benadrukte dat de import van buiten de EU aan dezelfde productiemethoden moet voldoen als binnen de EU.
Lara Sibbink (GroenLinks/PvdA) pleitte voor mirror measures in handelsverdragen, die wederkerig moeten worden toegepast, bijvoorbeeld bij de export van pesticiden uit de EU.
Hans Geurts (BBB) gaf aan dat de BBB, ondanks hun eerdere tegenstand tegen Mercosur, nu zullen deelnemen aan de EVP-fractie en pragmatischer zullen zijn in hun stemgedrag, wat door de VVD wordt bevestigd.
Oneerlijke concurrentie en Mirror Measures
Frank Mechielsen, directeur van Feedback EU gaf een presentatie over oneerlijke concurrentie voor Europese boeren van boeren uit landen buiten de EU en presenteerde ook de beleidsnota die recent is uitgebracht door Feedback EU over dit wetgevingsinstrument. De beleidsnota is hier terug te lezen.
Samenvatting
Het verkiezingsdebat over landbouw en handel toonde een brede eensgezindheid over de noodzaak van eerlijke inkomens voor boeren en de strijd tegen oneerlijke concurrentie en handelsverdragen. Echter, de visies op hoe deze doelen te bereiken verschilden sterk tussen de partijen. Linkse partijen benadrukten de noodzaak van duurzaamheid en biologische landbouw, terwijl rechtse partijen pleitten voor behoud van de hectarepremie en pragmatische benaderingen in handelsverdragen. De discussie over mest en wetenschappelijke feiten illustreerde de polarisatie binnen het debat, met oproepen van Volt en BBB om gezamenlijk naar een duurzame toekomst te werken. Het was duidelijk dat, hoewel de doelen overeenkomen, de wegen naar die doelen sterk uiteenlopen.
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In late April, the Regional Partnership for the Conservation of the Coastal and Marine Zone hosted the 11th edition of the Marine and Coastal Forum in Guinea-Bissau, bringing together a host of actors working for the protection and restoration of the oceans and the safeguarding of populations negatively impacted by the blue economy. Apart from scientists and civil society, decision makers also attended, among whom the President of Guinea-Bissau and several ministers from countries across the region.
The conference hosted various events spanning a wide range of topics, and although only reserved a small space in the overall agenda, we made sure to address the problems of fish farming and this industry’s rapid global expansion. It baffles us how the role of aquaculture keeps being portrayed as a spotless solution in the transition to a sustainable food system. A former Fisheries Minister from Mauritania, invited to speak of his countries role in conservation efforts and sustainable fisheries, almost got away with not mentioning his country’s massive expansion of fishmeal and fish oil factories over the past decade until put on the spot by a Mauritanian CSO referring to this industry’s devastating impacts on marine life and coastal communities. Unfortunately, this intervention was left without comment by the official.
We did not miss the opportunity to present our work along with the partners of the Our Fish project at a dedicated side event. Our coalition made sure to highlight the dramatic decline in small pelagic fish stocks in the region, illustrate the problems this causes for local communities and how the global fish farming industry, at the example of salmon farming in Europe, is driving the needless destruction of marine life and people’s livelihoods. The audience’s reactions supported our message and appreciated the facts and figures we shared as they allow them to spread the message and join our advocacy efforts.

Venturing out to Bissau’s fishing port, we see a familiar sight from across the West African coast: Chinese funded and built infrastructure as well as a refrigerated storage facility taking up a sizeable portion of the small port, and placards displaying the support of the EU in the context of the EU-Guinea-Bissau fisheries partnership agreement in force since 2019 which gives access to EU member states to fish in Bissau-Guinean waters for around 15 million euros a year. The agreement includes the fishing of small pelagics.
Although disappointed by the uncritical embracing of aquaculture by institutions like the World Bank during the conference, we left Bissau encouraged by the Forum’s Declaration issued after the conference as well as the myriad initiatives labouring to protect marine ecosystems and the people who depend on them, making sure that producing aquatic foods does not harm people or the planet.

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Vandaag is het zover: onze nieuwste policy brief over mirror measures en hun rol in het bevorderen van rechtvaardige handel wordt gepubliceerd. Deze beleidsnota biedt een diepgaande analyse van de huidige stand van zaken en geeft beleidsaanbevelingen die bijdragen aan een eerlijker en duurzamer handelssysteem.
In onze policy brief hebben we niet geschroomd om kritisch te kijken naar de huidige handelspraktijken. Wij constateren dat er op diverse vlakken nog aanzienlijke verbeteringen mogelijk zijn. Dit leidt tot oneerlijke concurrentie en ondermijnt duurzame productiemethoden. Een specifiek punt van kritiek is dat de huidige handelsregels vaak niet bijdragen aan een gelijk speelveld. In onze aanbevelingen pleiten wij dan ook voor een meer rechtvaardige benadering, waarbij duurzaamheid en eerlijke concurrentie centraal staan. We moedigen beleidsmakers aan om niet alleen te kijken naar de directe economische voordelen, maar ook naar de bredere maatschappelijke en ecologische impact van hun handelsbesluiten.
De implementatie van mirror measures, waarbij importproducten aan dezelfde eisen moeten voldoen als binnenlandse producten, kunnen een rol spelen in de verbetering van deze situatie. Door te zorgen dat geïmporteerde producten voldoen aan dezelfde standaarden als binnenlandse producten, kunnen we niet alleen oneerlijke concurrentie voorkomen, maar ook duurzame productiemethoden wereldwijd stimuleren. Maar we roepen op ook kritisch te kijken naar mirror measures, en hun effectiviteit te monitoren.
Wij roepen beleidsmakers, stakeholders en alle geïnteresseerden op om onze policy brief grondig door te nemen en de discussie met ons aan te gaan. Wij geloven dat een open dialoog en kritische reflectie essentieel zijn om tot effectieve en toekomstgerichte beleidsoplossingen te komen.
Lees de policy brief hier.
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An estimated 40% of food is wasted globally, which causes an estimated 8–10% of global emissions, and uses an estimated 28% of the world’s agricultural land area, larger than China and India combined. In 2021, the EU wasted at least 58.4 million tonnes of food – with even more currently going unmeasured at primary production level. Food waste costs EU businesses and households an estimated €143bn a year. Yet left to voluntary measures, EU progress to reduce food waste has been slow.
Now, the EU faces a historic opportunity. The Council of the European Union is currently in the process of negotiating proposals for legally binding EU targets to reduce food waste – a historic move. However, everything is still at stake: targets may be set too low, and whole parts of the supply chain like farms might be excluded. The European Commission’s proposal is for household/retail/restaurant/food service food waste to be reduced by 30% by 2030, for manufacturing/processing food waste to be reduced by only 10% by 2030, and for no targets to be set for primary production at all. The European Parliament has backed more ambitious targets – 40% for household/retail/restaurant/food service and 20% for manufacturing/processing – but the Council currently seems to be on track to back less ambitious targets.
Luckily, a movement is building around Europe for ambitious action on food waste. 65 organisations ranging from NGOs to businesses and research institutions have signed a joint-statement calling on the EU to set legally binding targets to reduce food waste by 50% from farm to fork by 2030. But it will be vital to get policymakers from across Europe backing the fight for regulation to end food waste too. We’ve also created a policy briefing to explain how higher food waste targets are feasible.
That’s why the Prevent Waste Coalition – Foodrise EU, European Environmental Bureau, Zero Waste Europe, Safe Food Advocacy Europe and Too Good To Go have collaborated to create a short survey asking EU member states for their views on EU legally binding food waste targets. We’ve also created a policy briefing to explain how higher food waste targets are feasible. As we show in our briefing, already featured by the EU media outlets Politico and Euractiv recently, there is just no excuse for low ambition. On the contrary, there is much to gain – not only for the environment and consumers, but also food businesses themselves. We targeted the Ministries for the Environment and Agriculture for each country, via email – and received responses between April – May 2024. The results are presented below.
The support of these Ministries will be essential for achieving an agreement on (more) ambitious targets, through member state representatives (and ultimately the national ministers) at the Council of the European Union. If you would like to raise pressure on your country’s government to back ambitious EU food waste targets, please contact maximilian@foodrise.org.uk for more info and support. If you’re an EU-based organisation who’d like to support our joint-statement, please sign up here.

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Our society’s relationship with the nature that sustains it is fundamentally broken. Despite the growing evidence of looming ecological collapse and the alarming acceleration of the climate crisis, European governments and EU politicians are currently blocking new measures to protect nature and tearing up ones already in place.
Healthy nature underpins our ability to feed ourselves, to have clean water to drink, clean air to breathe and a safe climate to live in. We are horrified that so many politicians across Europe are threatening the basis of life on this planet to provide false solutions to farmers’ hardships, while doing nothing to address farmers’ complaints of abusive practices in the supply chain or unfair competition and cheap imports from trade deals. And all this as an opportunistic attempt to gather a few more votes in the upcoming elections.
The European Environment Agency has warned that the continent is woefully underprepared for the impacts of a changing climate. Natural ecosystems that protect us from the worst of extreme weather, drought, heatwaves and floods are disappearing when we should be restoring them.
In recent months, Ursula von der Leyen’s European Commission has loosened pollution rules for industrial farms, dropped plans for sustainable food production, abandoned targets to reduce pesticides and shelved efforts to ensure a resilient water supply. Some national governments have frozen EU plans to restore nature in Europe and compromised corporate due diligence rules protecting human rights and the environment. Now, the European Commission wants to scrap basic environmental standards for farms to appease industry lobbyists, and agriculture ministers are threatening the EU’s new rules to fight global deforestation.
Nature is not in conflict with our society’s ability to thrive, it is the very foundation of it. But some politicians in European capitals, and in the EU institutions in Brussels, are accelerating the nature and climate crisis, and risking the lives of the people they represent. We urge you to stop before it is too late.
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With the European farmers’ protests and the looming excess of manure in the Netherlands, agriculture will play a significant role leading up to the European elections on June 6th. How do we balance farmers’ livelihoods with the protection of nature and the environment?
On Thursday, May 23rd at 7:45 PM, Foodrise EU, in collaboration with Platform Earth Farmer Consumer, is organizing an election debate at De Schakel in Nijkerk, addressing crucial issues regarding EU agricultural and trade policy.
Candidates include: Hans Geurts (BoerBurgerBeweging), Arjan Tolkamp (CDA), Hendri Nortier (D66), Lara Vita Sibbing (GroenLinks-PvdA), Fenna Feenstra (Socialistische Partij), Hans van de Wind (SGP), and Bart Millenaar (VVD). Pending confirmation: Anja Hazekamp (Partij voor de Dieren) and the EP candidate from NSC.
Introductions by Keimpe van der Heide of the Dutch Arable Farming Union and Frank Mechielsen of Foodrise EU.
We cordially invite you to participate and contribute to this important discussion. It is crucial that we engage in dialogue together about the future of our agricultural sector. Your voice and contribution are invaluable to this critical discussion.
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Not so long ago, in November 2023, final negotiations on the Gas and hydrogen markets Regulation came to an end. A hotly debated topic during these negotiations was the introduction of a binding target of 35 billion cubic metres (bcm) of annual biomethane production by 2030 (in comparison, currently, only 4.2 bcm are produced per year).
As we demonstrated in our substantial report, a 35 bcm target (originating from an industry report and then included in the REPowerEU plan by the EU Commission) lacked and still lacks any independent scientific grounding. Furthermore, no impact assessment has been carried out with regards to its environmental impact. In fact, an own study by the European Commission’s Joint Research Center highlighted that only a much lower level of 24 bcm of biomethane could be produced sustainably by 2030.
Even though a binding biomethane target was eventually rejected following strong public pressure by Foodrise EU and 15 other organisations, the industry-led push for unhinged biomethane production is ongoing. This is reflected in a new report commissioned by the European Biogas Association (EBA) that goes far beyond previous projections for EU biomethane.
EBA’s latest figures are highly questionable for a number of reasons:
Firstly, other than assumed by the report authors, no direct connection can be drawn between biomethane production and emissions savings as a contribution to the EU’s proposed 2040 climate target. Merely substituting part fossil fuels’ use with biomethane does not inherently guarantee sustainability. Rather, it is essential to address the potential for emission reductions together with the feasibility of biomethane production from each feedstock. Independent research and impact assessments taking into account not only the impacts of biomethane production on climate change in terms of GHG emissions but also environmental impacts related to different planetary boundaries are therefore urgently needed.
Secondly, EBA’s projections completely ignore the necessity to drastically lower the production of livestock in Europe – to reduce greenhouse gas emissions, increase food security, and promote healthier diets – as called for by the EU Commission’s Chief Scientific Advisors. In fact, manure should not just be seen as a waste product and means to produce biomethane but as a byproduct of livestock (over)production which causes substantial methane emission. Likewise, the projections pay no heed to the EU’s commitment to reduce food waste as reaffirmed in the current revision of the waste framework directive. Unarguably, EBA’s projections are based on failing on major EU environmental targets including dietary changes and reductions in food waste that are indispensable to achieve the sustainability transition.
Thirdly and lastly, the EBA’s reliance on a massive increase in “sequential crops” to create feedstock availability for biomethane is alarming. The total disregard of significant environmental risks associated with pesticide use, water usage, soil health, and primary crop yields is yet another confirmation that the current biomethane rush is essentially one for profit based on ongoing plunder of the planet.
This is why today, we have published our newest open letter and sent it to key decision-makers throughout the EU. Together with 15 independent not-for-profit organisations, we condemn the current political and industrial push for biomethane production and – based on our report that was published in 2023 – point out that even 35 bcm of biomethane cannot be produced sustainably in the EU.
In light of the coming European elections and thus a new EU Parliament as well as a new cabinet of EU Commissioners, we therefore urgently demand a review of high biomethane targets together with sustainable food and land use experts to ensure that EU biomethane production helps rather than hinders climate and sustainability goals.

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Demand trade justice politics from your candidates in the 2024 European Parliament elections. European trade and investment agreements are still not in line with EU´s climate and sustainable development ambitions. Trade policy and the European Green Deal are in stark contradiction. We, as EU citizens, want to put the planet and people before profit. And for this to happen, the next EU parliament must vote for a fundamental shift in trade politics. Together we can make this happen!
Ask your candidates for the EU parliament to make EU trade policy fit for the 21st century and its challenges. Ask them to sign the pledge by sending them an email (see below)!
By making the pledge on trade justice, candidates promise to promote 5 key commitments for changing the track of the EU trade policy in the next legislative cycle.
This means we all together have the best chance to stop detrimental trade deals and develop a globally just and climate and environmental friendly trade policy which respects human and workers rights, fosters the creation of decent jobs and promotes animal welfare. Send out the mail and ask your candidates to make the pledge for a new EU trade policy.
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Alle grote supermarkten hebben de ambitie uitgesproken om meer plantaardige producten aan te bieden. Helaas bieden zij nog steeds veel vlees en zuivel producten in de aanbieding aan. Maar Jumbo is de eerste die aanbiedingen op vers vlees volledig afzweert.
Topman Ton van Veen in de Volkskrant: ´Met het stopzetten van vleespromoties zetten we een belangrijke stap in de richting van onze bijdrage aan de eiwittransitie van dierlijke naar meer plantaardige voeding’. ‘We realiseren ons dat versnelling hierin nodig is.’ Maatschappelijke druk heeft een rol gespeeld in het besluit, erkent Jumbo.
De uitstoot van Jumbo
Jumbo stoot 10,5 megaton aan CO2 uit in haar hele keten. Naar schatting zit 40% van deze uitstoot in de verkoop van vlees en zuivel. Daar is dus flinke klimaatwinst te behalen. Sinds 2021 voeren wij bij Foodrise EU campagne op supermarkten. Wij willen dat ze actie ondernemen op klimaat, en hun vlees en zuivelverkoop verminderen. We voerden campagne op Jumbo waarin de supermarkt werd opgeroepen om 1) transparant te worden over hun klimaatimpact en de verkoop van vlees en zuivel, 2) de eiwittransitie naar meer plantaardig en 3) minder dierlijk te omarmen en te stoppen met aanbiedingen van vlees. Jumbo hoorde bij de laagste groep in onze scorecard uit 2022 (zie ´de Minder Vlees Race´).
In 2023 kwamen Jumbo en de andere grote supermarkten met toezeggingen om transparant te worden over hun broeikasgasuitstoot, hun eiwitverhouding en de ambitie voor een eiwittransitie naar 50/50 dierlijk/plantaardig in 2025 of 2030. Maar geen van de supermarkten stopte met aanbiedingen voor vlees en zuivel. Zodat in de praktijk nog klanten verleid worden om meer vlees te komen dan goed is voor hun gezondheid en het milieu.
Ons rapport ´ ´, gelanceerd in het midden van 2023, belichtte de greenwashing tactieken, twijfelachtige gegevensrapportage en winstbejag met betrekking tot de klimaatcrisis binnen supermarkten. Onze bevindingen onthullen een gebrek aan duidelijkheid en toewijding van retailers met betrekking tot hoe ze hun klimaatambities willen realiseren. Supermarkten gebruiken greenwashtactieken om zich duurzamer voor te doen en nog steeds door te gaan met het vlees en zuivelreclames.
Marktleider Albert Heijn is kampioen aanbiedingen. We sporen Albert Heijn dan ook aan om het voorbeeld van Jumbo te volgen en te stoppen met de promotie van stapelkorting van vlees- en zuivelproducten.
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All major Dutch supermarkets have expressed the ambition to offer more plant-based products. Unfortunately, they still heavily promote meat and dairy products. However, Jumbo is the first to completely abandon promotions on fresh meat.
CEO Ton van Veen in de Volkskrant: “With the cessation of meat promotions, we are taking a significant step towards our contribution to the protein transition from animal to more plant-based food. We realize that acceleration is needed in this regard.” Jumbo acknowledges that societal pressure has played a role in the decision.
Jumbo emits 10.5 megatons of CO2 throughout its entire chain. An estimated 40% of this emission comes from the sale of meat and dairy products. Hence, there is substantial climate improvement to be made. Since 2021, Foodrise EU has been campaigning supermarkets. We want them to take action on climate change and reduce their meat and dairy sales. We ran a campaign targeting Jumbo, urging the supermarket to: 1) be transparent about their climate impact and the sale of meat and dairy, 2) embrace the protein transition towards more plant-based options, and 3) reduce the promotion of meat. Jumbo was among the lowest-scoring supermarkets in our 2022 scorecard (see ´de Minder Vlees Race´).
In 2023, Jumbo and other major supermarkets made commitments to transparency regarding their greenhouse gas emissions, their protein ratios, and their ambition for a protein transition to a 50/50 animal/plant-based ratio by 2025 or 2030. However, none of the supermarkets ceased offering promotions on meat and dairy products. This means that in practice, customers are still tempted to purchase more meat than is beneficial for their health and the environment.
Our report ´ , launched mid-2023, highlighted the greenwashing tactics, questionable data reporting, and profit-driven approaches regarding the climate crisis within supermarkets. Our findings reveal a lack of clarity and commitment from retailers regarding how they intend to achieve their climate ambitions. Supermarkets employ greenwashing tactics to appear more sustainable while continuing to promote meat and dairy products
Market leader Albert Heijn is renowned for its abundance of promotions. Therefore, we strongly urge Albert Heijn to follow Jumbo’s example and cease promoting bulk discounts on meat and dairy products
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Brussels, 13 March 2024 – Members of the European Parliament voted on the Waste Framework Directive to raise legally-binding food waste reduction targets to 20% for processing and manufacturing, and 40% for retail, restaurants, and households.
The Prevent Waste Coalition on food waste remarked that setting the first EU-wide food waste reduction targets confirms political commitment to tackle the environmental and social impacts of food waste. However, the result is at odds with the European Parliament’s previous commitments to slash food waste by 50% from farm to fork; a commitment expressed in the EU Green Deal and UN Sustainable Development Goals. The Coalition is part of a wider group of 65 organisations from 22 countries that signed a joint statement calling EU policymakers to support the 50% reduction target.
Theresa Mörsen, Waste & Resources Policy Officer, Zero Waste Europe, states:
“Almost 10 years ago, the EU and its Member States committed to the UN Sustainable Development Goals, including 50% reduction of food waste across the entire supply chain as outlined by SDG 12.3, but now that the proposal is on the table, decision-makers shy away from decisive action. This is happening against the backdrop of recent reports by the European Scientific Advisory Board on Climate Change that warn against the huge impact food waste has on climate change.”
Christophe Diercxsens, Global Public Affairs Director, Too Good To Go, underlines:
“Although the European Parliament’s vote today moves us in the right direction, the adopted targets are significantly lower than the EU’s prior commitment to UN SDG 12.3. Ambitious legally-binding food waste reduction targets are essential to bring all countries and all food businesses on board in the fight against food waste, not just a few.”
The targets do not apply equally to all steps of the food supply chain. Both the Commission proposal and the Parliament position set a far lower target for manufacturing and processing, and completely omit taking action against food losses and waste at farm level. With evidence from Kellogg’s showing that fast reductions are possible in the processing sector, this unequal treatment is not justified. Moreover, Eurostat data shows that at least 11% of food is lost at primary production level. Meanwhile, the majority of food loss has been excluded from the EU measurement of food waste. This urgently needs to be rectified as current best estimates suggest that up to 90 million tonnes – 60% of EU food waste – could occur on farms.
Antonio De Carluccio, Policy & Project Officer, Safe Food Advocacy Europe, states:
“It is inconsistent and unfair for processing and manufacturing to be assigned far lower targets than other sectors, especially given the ample evidence that manufacturers are equally capable of food waste reduction. We therefore recommend that the targets for the manufacturing sector be raised to match those of other sectors. This adjustment ensures that manufacturers contribute equitably to the EU’s efforts to combat food waste. That being said, we saw a strong political statement by some groups today who lent their support to a 50% target, signalling a promising alignment with SDG 12.3.”
Frank Mechielsen, Director, Foodrise EU, points out:
“Excluding primary production from binding food waste targets is harmful not only to sustainability efforts, but also farmers. This will only increase the likelihood that food waste will be pushed onto farmers via cosmetic rejections, unfair contracts, and order cancellations, at a time when many farmers suffer crippling costs due to food waste caused by retailer practices. Including farms in the targets, and expanding the scope of measurement to cover unharvested food waste, would raise pressure to reform these practices so farms can get more of their produce to market.”
Members of the Prevent Waste Coalition on food waste now put their hopes on Member States to honour their previous commitment to the SGD 12.3 and support a binding target of 50% reduction from farm to fork.
Notes to Editors
A group of NGOs and progressive businesses, the Prevent Waste Coalition, consisting of Zero Waste Europe, the European Environmental Bureau, Too Good To Go, Foodrise EU, and Safe Food Advocacy Europe, has campaigned jointly over the past months and raised awareness with policymakers about the importance of aligning EU targets with the Sustainable Development Goal 12.3.
Champions 12.3, an international coalition of executives from governments, businesses, and civil society leading global food waste action, recommends that states should interpret the SDG 12.3 target as a 50% reduction in all food losses and waste from farm to fork, including ‘food losses’ [i.e. pre-retail food waste], not just food waste at the retail/consumer-level.
In 2017, the European Parliament voted consistently with this Champions 12.3 recommendation when it called on Member States to “take the measures required to achieve a Union food waste reduction target of 30% by 2025 and 50% by 2030”, covering “the whole supply chain, including in primary production, transportation, and storage”. The recent Parliament vote therefore represents a significant watering down of the Parliament’s position.
Zero Waste Europe ENVI Committee vote press release: “Waste Framework Directive: proposal to tackle food and textile waste only slightly improved by European Parliament’s committee” [Published 14 February 2024]:
ZWE feedback to the proposal for a targeted revision of the Waste Framework Directive [Published 30 November 2023]:
Foodrise EU’s briefing on food waste [Published September 2022]: https://foodrise.org.uk/wp-content/uploads/2022/09/Feedback-EU-2022-No-Time-To-Waste-report.pdf
Joint statement from Prevent Waste Coalition: “Statement on EU legally binding targets to reduce food waste” [Published 20 September 2022]:
Proposal for a targeted revision of the Waste Framework Directive [Published 5 July 2023]: https://environment.ec.europa.eu/publications/proposal-targeted-revision-waste-framework-directive_en
Press contacts
Sean Flynn, Media Outreach & Communications Officer at Zero Waste Europe, sean@zerowasteeurope.eu or news@zerowasteeurope.eu / +32 471 96 55 93
Theresa Mörsen, Waste & Resources Policy Officer, theresa.morsen@zerowasteeurope.eu
Christophe Diercxsens, Global Public Affairs Director at Too Good To Go, cdiercxsens@toogoodtogo.com
Daemon Ortega, Policy & Project Officer at Safe Food Advocacy Europe, campaigns@safefoodadvocacy.eu
Maximilian Herzog, EU Advocacy Officer, Foodrise EU, maximilian@foodrise.org.uk
About Zero Waste Europe
Zero Waste Europe is a European network of communities, local leaders, experts, and change agents working towards the elimination of waste in our society. Advocating for sustainable systems and the redesign of mankind’s relationship with resources, they accelerate a just transition towards zero waste for the benefit of people and the planet. www.zerowasteeurope.eu
About Too Good To Go
Too Good To Go is a certified B Corp social impact company that connects users with partners to rescue unsold food and stop it from going to waste. With 90 million registered users and 155,000 active partners across 17 countries, Too Good To Go operates the world’s largest marketplace for surplus food. Since its launch in 2016, Too Good To Go has helped to save over 300 million meals from going to waste, the equivalent to 810,000 tonnes of CO2e avoided.
About Foodrise EU
Already in 2013, Foodrise was founded in the United Kingdom to create a food system that nourishes both people and our planet. In 2022, Foodrise EU was established to broaden Foodrise’s impact in Europe, and strengthen the involvement with EU food policy development & civil society coalitions. In its work, Foodrise especially focuses on EU governments & institutions, supermarkets, livestock companies, and investors.
Foodrise: Feeding People, Backing the Planet (foodrise.eu)
About Safe Food Advocacy Europe
SAFE – Safe Food Advocacy Europe is currently the only Brussels-based NGO specialised in the protection and representation of EU consumers in the food sector. SAFE aims to ensure that consumers’ health and concerns remain at the core of the EU’s food legislation, and its mission includes strengthening the voice of civil society in European food legislation and increasing public awareness of food safety issues. This is achieved through advocacy and lobbying campaigns, publications, working groups, trainings, and more.
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It probably won’t surprise that fish played a crucial role in the diets of Dutch coastal communities, and that many shaped not only their profession, but also their identities around this staple food. Dutch proverbs dating back centuries bear testimony of this:

Herring seller. The Herring Woman. By Charles Howard Hodges
Herring in particular remains a staple in Dutch national cuisine and festivals such as the Vlaggetjesdag celebrate the Dutch herring fishery each year in early summer. While fishing was traditionally a man’s job, women took to any matters on-land, including processing and selling the catch. In short: they were managing the family and the business on shore, independently.
Just like their Scottish and English counterparts, society didn’t necessarily cherish them. They were looked down upon for their crude language, and the lingering smell of fish marked them. Not that it bothered them too much – it’s a small price to pay for an entirely self-sufficient and empowered way of living in a time when women were openly oppressed.
Cornelie Quist from the International Collective in Support for Fishworkers adds this:
“In the 19th century, fishermen were paid wholly or partly in kind (i.e. the fish they helped catch). This fish was called women’s fish because it went to the fishwives to feed the family and to sell in the market or at the door. With the advent of industrialization in Dutch fisheries, fishermen’s pay in kind was abolished and replaced by direct cash payments.
In addition, fishermen now went to sea for longer periods (sometimes up to months at a time), which meant that women had to care for their families alone. Fish was still available, but now had to be bought. Women now generated the income needed for the family by taking out loans and/or doing wage work for fishing companies, such as repairing nets and processing fish, or as maids for an employer and less and less as self-employed workers. Before industrialization, the entire fish chain was a household and family-based activity with interdependent roles. Industrialization changed this and marginalized small-scale fishing and the status of women in fisheries.”

Credit: Katwijks Museum’s photo archive
On this International Women’s Day, we want to pay tribute to not only these resilient women from the past, but also those of today, and underline their crucial role in society (providers of food, especially for the less fortunate), as caretakers for their families and communities as well as in the local economies.
In our work, we fight alongside West African women processors and fishmongers for their right to food and against the destruction of their livelihoods and profession by a rotten food system, where staple wild fish are pillaged and reduced to meal and oil for export and to produce farmed fish for luxury markets – driving a phenomenon we can only call food colonialism.

Fish processors protesting against industrial overfishing in Bargny, Senegal, with empty calabash bowls made from gourds, which symbolize the lack of fish in the seas off West Africa. © Clément Tardif / Greenpeace
They’ve consistently called for action and stand up for their rights, and our partner organisation Greenpeace Africa made sure their voices are heard again today:
There are many ways to join the fight, including reading our latest report Blue Empire: How the Norwegian Salmon Industry extract nutrition and undermines livelihoods in West Africa, and signing on to our latest petition to have Wagamama drop farmed salmon off their menu. Dropping farmed fish off one’s menu is another clear individual call for change in the food system, and using one’s agency as a citizen (writing to your local MP or MEP) and as a consumer (writing to your supermarket, and leaving reviews) will help counter the root causes of the problems faced by local fishing communities the world over: harmful private sector practices and insufficient regulation.
We certainly won’t give up the fight, so please stay tuned for our future campaigns.
Further reading:
How your supermarket salmon is impacting communities in West Africa
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Een oproep tot verandering: de impact van industriële veeteeltbedrijven
In een wereld die worstelt met de gevolgen van klimaatverandering, ontbossing en schendingen van mensenrechten, staan industriële veeteeltbedrijven centraal. Zij zijn onderbelicht als aanjager van de problemen, maar hun voortdurende expansie is onverenigbaar met de dringende noodzaak om onze planeet te beschermen en toekomstige generaties te waarborgen.
De rol van Nederlandse banken in dit verhaal
Het nieuwe rapport van Foodrise EU, ‘Klimaatimpact van het Grote Geld’ werpt een scherp licht op de rol van Nederlandse banken, zoals ING, ABN Amro en Rabobank, in het financieren van deze schadelijke praktijken. Deze banken hebben aanzienlijke sommen geld gestoken de industriële veehouderij.
ING en Rabobank staan beiden in de top tien van grootste financiers van de sector wereldwijd. Zij verstrekten zakelijke leningen en doorlopend krediet en stonden garant bij obligatie-uitgiften. ING met $15,6 miljard in kredieten, Rabobank met $15,4 miljard. Dit kan niet langer worden genegeerd.
De lokale gevolgen en de verantwoordelijkheid van banken
De impact van deze financiering strekt zich niet alleen uit over de wereld, maar is ook voelbaar in onze eigen achtertuin. In Nederland hebben de megaboerderijen geleid tot het faillissement van kleinschalige boeren en tot ernstige milieuproblemen. We moeten erkennen dat deze problemen ons allemaal aangaan en dat het tijd is om actie te ondernemen. Dat begint met geen miljarden meer naar de bio-industrie.
“De voortdurende financiering van massaproductie van vlees en zuivel door Nederlandse banken ondermijnt cruciale inspanningen op het gebied van klimaat, biodiversiteit, ontbossing, mensenrechten en corruptie,” zegt Frank Mechielsen, Directeur van Foodrise EU. “Het is tijd voor verandering. Banken moeten stoppen met het financieren van industriële veeteelt, en wel nu.”
Op weg naar een duurzame toekomst: een oproep tot actie
Deze bevindingen dwingen ons om te handelen. Het is tijd voor Nederlandse banken om hun financiering van industriële veehouderij af te bouwen. Het is tijd voor overheden om strengere regels op te leggen en subsidies te herzien. Er is geen tijd meer voor verder uitstel.
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Dutch Banks: Cease Financing Industrial Livestock Farming
A call for change: the impact of industrial livestock farming
In a world grappling with the consequences of climate change, deforestation, and human rights violations, industrial livestock farming takes center stage. Often overlooked as a driver of these issues, their continued expansion is incompatible with the urgent need to protect our planet and ensure the well-being of future generations.
The role of Dutch banks in this story
The recent report by Foodrise EU, ‘Climate Impact of Big Money’, sheds a stark light on the role of Dutch banks, such as ING, ABN Amro, and Rabobank, in financing these harmful practices. These banks have invested substantial sums of money in industrial livestock farming.
ING and Rabobank both rank in the top ten largest financiers of the sector globally. They provided business loans and revolving credit, and guaranteed bond issuances. ING with $15.6 billion in credits, Rabobank with $15.4 billion. This cannot be ignored any longer.
Local consequences and the responsibility of banks
The impact of this financing extends not only globally but also to our own backyard. In the Netherlands, the expansion of mega-farms has led to the bankruptcy of small-scale farmers and serious environmental issues. We must acknowledge that these problems concern us all and that it is time to take action. It starts with no longer funneling billions into the agribusiness.
“The continuous financing of mass production of meat and dairy by Dutch banks undermines crucial efforts in climate, biodiversity, deforestation, human rights, and corruption,” says Frank Mechielsen, Director of Foodrise EU. “It is time for change. Banks must stop financing industrial livestock farming, and they must do so now.”
Towards a sustainable future: A Call to Action
These findings compel us to act. It is time for Dutch banks to cease their financing of industrial livestock farming. It is time for governments to impose stricter regulations and revise subsidies. It is time for change, and it begins today.
Read the full report by Foodrise EU here.
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Waar zijn de klimaatplannen van miljoenenwinstsupermarkten?
Ahold Delhaize, het moederbedrijf van Albert Heijn publiceerde vandaag de jaarlijkse cijfers: wat een contrast tussen de stijgende voedselinflatie en de gerapporteerde winsten. Dit roept vragen op over de prioriteiten van de industrie. Boodschappen in Nederland kosten nu ongeveer 30% meer dan twee jaar geleden en tegelijk maakte het moederbedrijf van Albert Heijn 451 miljoen euro winst in 2023. Dat is 1.24 miljoen euro per dag. Deze cijfers drukken ons met de neus op het feit dat supermarkten niet het beste voor hebben met het publiek.
Nergens toont zich dit duidelijk dan in hun klimaatplannen en gebrek aan concrete acties. Het Foodrise EU-rapport ‘Valse Bingo’, gelanceerd in het midden van 2023, belichtte de greenwashing tactieken, twijfelachtige gegevensrapportage en winstbejag met betrekking tot de klimaatcrisis binnen supermarkten. Bijna 40% van de totale uitstoot van broeikasgassen door supermarketen wordt veroorzaakt door de verkoop van dierlijke producten. Onze bevindingen onthullen een gebrek aan duidelijkheid en toewijding van retailers met betrekking tot hoe ze hun klimaatambities willen realiseren.
Afgelopen januari bezochten we het hoofdkantoor van Albert Heijn in Nederland en overhandigden we hen de honderd ansichtkaarten van onze supporters. We werden goed ontvangen, maar hebben nog steeds geen idee hoe Albert Heijn precies hun publiekelijk verklaarde ambitie wil bereiken om in 2030 een eiwitverhouding van 60% plantaardig en 40% dierlijk te bereiken in de verkoop van hun producten. Noch zijn er specifieke toezeggingen gedaan om de marketing van vlees en zuivel te stoppen.
Uitbreiding van Campagnes door heel Europa
In het Verenigd Koninkrijk onderzocht Foodrise de retailers in hun rapport ‘Greenwash Grocers‘ en ook in andere delen van Europa zijn campagnes gelanceerd: er zijn rapporten uitgebracht in Spanje en Polen. Deze initiatieven trachten greenwashing praktijken aan te pakken en transparantie binnen de detailhandel te bevorderen. Naarmate het bewustzijn van consumenten groeit, wordt de oproep voor verantwoordelijke en duurzame praktijken in de industrie steeds dringender.
Nieuwe Wetgeving ter Bescherming van Consumenten en Bestrijding van Misleidende Marketingpraktijken
Het Europees Parlement heeft onlangs een baanbrekende wet goedgekeurd om greenwashing en misleidende productinformatie te bestrijden. Deze wetgeving is ontworpen om consumenten te beschermen tegen misleidende marketingpraktijken en hen in staat te stellen geïnformeerde keuzes te maken. De richtlijn, die overweldigende steun kreeg van leden, behandelt verschillende marketinggewoonten met betrekking tot greenwashing en voortijdige productveroudering. De nieuwe wet verbiedt het gebruik van termen als “milieuvriendelijk” in advertenties of verpakkingen zonder concrete bewijzen. Het pakt ook claims aan die suggereren dat een product een “klimaatneutrale”, “gereduceerde” of “klimaatpositieve” impact op het milieu heeft door CO2-emissiecompenserende schema’s, die vaak onzin zijn.
Het Voortouw Nemen
Als de grootste retailer in Nederland heeft Albert Heijn de kans om het voorbeeld te zijn. Door concrete acties boven louter retoriek te plaatsen, en nu te stoppen met van de promotie van stapelkorting van vlees- en zuivelproducten nu. Het is tijd om werkelijk leiderschap en toewijding te tonen. Aan zowel het welzijn van consumenten als de planeet. We hebben vandaag nogmaals gezien dat er ruimschoots de middelen voor zijn.
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As Ahold Delhaize, the parent company of Albert Heijn, published their annual figures today, we again observe the contrast between soaring food inflation and supermarkets reporting substantial profits. It raises concerns about the industry’s priorities and its commitment to the public’s well-being: groceries in the Netherlands now cost about 30% more than two years ago. Yet the parent company of biggest retailer in the Netherlands made 451 million euros in profit in 2023. That is 1.24 million euros per day. These figures are a crucial reminder that supermarkets do not have the public’s best interests at heart.
Nowhere is this more apparent than in their climate plans, and their lack of concrete actions. Foodrise EU´s report ‘Valse Bingo’ launched mid 2023 and shed light on the greenwashing tactics, questionable data reporting, and profiteering related to the climate crisis within supermarkets. Almost 40% of their total greenhouse gas emissions are related to the sales of animal products. The findings reveal a lack of clarity and commitment from retailers regarding how they plan to achieve their climate ambitions.
This January, we visited the headquarters of Albert Heijn in the Netherlands and handed them the postcards of our supporters. We were well received but remain in the dark on how Albert Heijn aims to exactly achieve their publicly stated ambition to achieve a protein ratio in the sales of their products of 60% plant based and 40% animal based in 2030, nor were any specific commitments made to stop the marketing of meat and dairy.
Expanding Campaigns Across Europe
In the UK, Foodrise scrutinized the retailers in their ‘ and campaigns are launching in other parts of Europe: reports came out in These initiatives seek to address greenwashing practices and promote transparency within the retail sector. As consumer awareness grows, the call for responsible and sustainable practices in the industry becomes increasingly imperative.
New Law to Protect Consumers and Curb Misleading Marketing Practices
The European Parliament has recently approved a groundbreaking law to curb greenwashing and deceptive product information. This legislation is designed to shield consumers from misleading marketing practices and allow them to make informed choices. The directive, which received overwhelming support from members, addresses various marketing habits related to greenwashing and premature product obsolescence. The new law prohibits the use of terms such as “environmentally friendly” in advertising or packaging without concrete evidence. It also tackles claims suggesting a product has a “climate-neutral,” “reduced,” or “climate-positive” impact on the environment due to CO2 emissions offsetting schemes, which are often bogus.
Leading the Change
It is imperative for market leaders like Albert Heijn to lead by example. By prioritizing concrete actions over mere rhetoric, they can pave the way for a more sustainable future, starting with ending the promotion of multibuys on meat and dairy products now. It’s time to demonstrate true leadership and commitment to the well-being of both consumers and the planet. As we have seen once more today, they sure have the means to do so.
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